New Trends for Air Heat Pump Industry
Published on January 16 2013
The awareness level of air source heat pump water heater is too lower
Now air source heat pump water heater has been included in the context of the national energy subsidies, promoting the development of the industry. But the air source heat pump water heater is far below the awareness level of the other water heater products in the market, sales are in a weak position, even in Ganzhou province where the air source heat pump water heater is relatively mature, the air source heat pump water heater product awareness is only about 30%.
The air source heat pump water heater brands need make the market bigger
Before the whole cake of the industry has not been bigger, the cake robbed by the air source heat pump water heater business will not be great. Therefore, many brands need to abandon the "peer is the enemy" concept, reach a united front as soon as possible, to make the air source heat pump water heater market bigger. The success of a brand is lonely, only the success of the industry composed by a bunch of brands will be long.
The cooperation of the dealer should be extensive
In addition, the dealer combats alone either struggle to survive or close down if he doesn't have reserve funds "endurance" capability, not a wide range of information channels. The dealers also need solidarity, both sides regard the benefit as a link, exchange and cooperate as the main purpose, and unite the power of the peer together, pull together, in order to achieve the purpose of sophistication. Of course, the level of cooperation of the dealer should be extensive; they can have the information communication, technical guidance, exchange, investment cooperation projects, cooperation promotion planning, spare parts procurement and mutually beneficial transactions.
Heat pump water heater business or distributors should find strategic partners in the competition
The experts believe that only know the competitors but no competition collaboration is difficult to win in the competition, whether air source heat pump water heater business or distributors, they should find strategic partners in the competition. Only cooperation can make a big market to achieve a win-win situation, you can make money only when others make money. In short, everyone has power to race in face of the opportunities. Whether monomer fighting, or joint operations, the enterprise needs to consider their own status. Do not be limited to the immediate short-term gains and losses, and know how to leveraging sometimes can help companies to quickly grow.
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